

The White Party
Bella Events Group proudly plans and produces The White Party, Trillium Health’s largest annual fundraiser and one of Rochester’s most anticipated philanthropic events. Held each June, The White Party brings the community together for an elegant evening of celebration in support of Trillium Health’s mission to provide compassionate, inclusive healthcare to all, regardless of ability to pay.
Since Trillium Health’s first White Party in 2012, the event has grown into a premier fundraising experience, welcoming more than 600 guests each year and raising hundreds of thousands of dollars to support programs serving people living with HIV/AIDS and other underserved communities. Bella Events Group leads all aspects of event planning, logistics, and on-site execution, creating an experience that seamlessly blends purpose, impact, and celebration.
Hosted at distinctive downtown Rochester venues such as the Mercantile on Main, The White Party features gourmet tasting stations, entertainment, dancing, and an open bar. Inspired by White Party traditions held around the world, the event honors the lives impacted by HIV and AIDS while celebrating progress in prevention, education, and care.
Through thoughtful design and precise execution, Bella Events Group helps transform The White Party into an unforgettable night that advances Trillium Health’s vital work and strengthens the broader Rochester community.
When : Saturday, June 6, 2026
Where : Mercantile on Main
240 East Main Street, Rochester, NY
Learn more at trilliumhealth.org.
