About Bella Events Group

Founded in 2009, Bella Events Group is a full-service event planning, production, and consulting firm rooted in Rochester, New York. Drawing on more than two decades of hands-on experience in live event production, the company produces some of the region’s most respected and sought-after events across the Finger Lakes and beyond.

Great events do more than entertain. They bring people together, activate public spaces, and create moments that last long after the last guest leaves. Bella Events Group exists to produce experiences that feel intentional, inclusive, and meaningful, while running seamlessly behind the scenes.

Our Story

Since its founding, Bella Events Group has envisioned, designed, and executed more than 200 events, ranging from intimate private gatherings to large-scale public festivals that draw tens of thousands of attendees. The team manages contracted staff and independent consultants year-round, offering comprehensive planning, logistics, production management, and on-site execution.

Where Vision Meets Execution

Bella Events Group is led by founder and owner Jenna Manetta-Knauf, a producer known for pairing creative vision with precise execution. With more than two decades of experience, Jenna leads every project with a deep understanding of logistics, operations, and guest experience.

She is the co-owner and producer of Roc Holiday Village, logistics director for the Rochester International Jazz Festival and the Hoochenanny Whiskey and Music Festival, owner and producer of the Rochester Pride Festival, co-producer of the Rochester Pride Parade, and planner of the annual Trillium Health White Party. Jenna also led the Downtown Definitely Events series from 2022 through 2025 and produced Party in the Dark, a once-in-a-lifetime solar eclipse event at Parcel 5 that drew thousands to downtown Rochester.

Events That Shaped the City

From reigniting holiday traditions in downtown Rochester with Roc Holiday Village to producing world-class cultural festivals and community celebrations, Bella Events Group specializes in events that leave a lasting impact. Jenna’s work has helped revitalize and restore historic public spaces, including St. Joseph’s Park, transforming them into vibrant, active community assets.

Recognition and Community Leadership

Bella Events Group is deeply invested in the Rochester community and the lasting impact of the events and spaces it helps bring to life. Founder and owner Jenna Manetta-Knauf is proud to support organizations and initiatives that strengthen Rochester’s cultural landscape, preserve its historic landmarks, and uplift local families.

Jenna’s community leadership and recognition include:

Board Member, IACKids
Board Member, Roc Royal Inc
Properties Committee Member, The Landmark Society of Western New York
Recipient, Limitless Award from Visit Rochester
Featured Contributor, Explore Rochester
Honored as Woman of the Year by the Democrat and Chronicle for her work supporting the Rochester International Jazz Festival and Rochester’s cultural vitality

Through both her professional work and community involvement, Jenna remains committed to producing events and experiences that create connection, strengthen neighborhoods, and celebrate the best of Rochester.

From concept to curtain call, Bella Events Group brings experience, integrity, and creative leadership to every event, producing moments that connect people, elevate places, and strengthen the communities they serve.

Clients & Partners

Bella Events Group is proud to work with leading organizations, venues, nonprofits, and community partners throughout Rochester and the Finger Lakes region. From large-scale public festivals to corporate events and fundraising initiatives, these partnerships reflect our commitment to excellence, trust, and long-term community impact.