Rochester Pride Parade & Festival

Bella Events Group proudly organizes the Rochester Pride Parade and Festival in partnership with presenting sponsor Trillium Health. As one of the region’s largest and most visible LGBTQ+ celebrations, the event brings together community, advocacy, and celebration in the heart of Rochester.

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Each year, the Rochester Pride Parade features more than 200 marching groups and travels through the city before culminating at Highland Park, where the Pride Festival takes place. The festival welcomes tens of thousands of attendees for a full day of programming that includes live music and performances, food and beverage vendors, community organizations, games, and activities for all ages.

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In recent years, attendance has surpassed 20,000 people, making Rochester Pride the largest Pride celebration in the city’s history. With more than 100 vendors, 20 food trucks, and a diverse lineup of performers, the festival highlights the strength, creativity, and resilience of the LGBTQ+ community while generating significant cultural and economic impact for the region.

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Bella Events Group leads all aspects of planning, logistics, and on-site execution, working closely with Trillium Health, city partners, performers, vendors, and community organizations to deliver a safe, welcoming, and memorable experience for all.

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When :  Saturday, July 18, 2026

Where : The parade starts at the intersection of South Avenue and Science Parkway and will travel north along South Avenue, ending at Highland Park.

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Learn more at trilliumhealth.org/rochester-pride.